Betty Barclay Soulgarden

Client: Betty Barclay Fragrance, ig @bettybarclayfragrances
Agency: Ofenstein Werbeagentur, ig @ofenstein_werbeagentur
Photographer: Jens Mauritz, ig @jensmauritz
Postproduction: MK Retouching - Mareike Keicher, ig @mareikekeicher

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The perfection of a blooming garden — SOULGARDEN blends citrus freshness, floral notes, and warm woods.

With Betty Barclay SOULGARDEN, the renowned brand Betty Barclay introduces a captivating new fragrance developed by Mäurer & Wirtz. Launched in February 2025, this Eau de Toilette invites you to escape everyday life and immerse yourself in a world of floral lightness and calming moments.

A Fragrance that Captures the Spirit of Spring
SOULGARDEN captures the essence of a blooming garden, bringing a sense of springtime freshness and joy. It's an invitation to pause and savor the moment — a treat for all the senses.

Innovative Relaxation Technology
Thanks to a specially integrated relaxation technology, SOULGARDEN has been proven to evoke feelings of calm and relaxation, making it more than just a fragrance — it’s a feel-good experience.

The Fragrance Composition

• Top notes: Sparkling lemon, crisp apple, delicate peach blossom, and sweet lily of the valley open the fragrance with a burst of freshness.
• Heart notes: A floral bouquet of elegant rose, fragrant lilac, exotic jasmine, and watery water lily form the graceful heart.
• Base notes: Warm and sensual sandalwood, cedarwood, soft amber, and velvety musk provide depth and elegance.

Available in drugstores, department stores, and specialty retailers.