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Retouching lable “Photographie retouchée” – A tour through France

Metro station advertising with retouching lable for Galeries Lafayette - Printemps - Été Collection Paris

Presence of the retouching lable in public

How to deal with an avoidable retouching lable in public?
Through a 3-day stay (15.02.2018 – 17.02.2018) for orientation and material procurement in Paris, MK Retouching was able to get an idea of ​​the current distribution of the retouching lable “Photographie retouchée” in public places.

Overall, it was noticeable that very few advertising posters with the hint of retouching were to be found  in the streets of Paris. Even in the expensive department store Paris Galeries Lafayette, where posters are displayed larger than life size, only one hint could be found at that time (as you can see below).

Image 1: Retouched image placed in Galeries Lafayette department store (approximate size: 2.5 m × 1.5 m)

Image 2: One of the findings of the retouching lable in the underpass of the MétroStation.

Image 3: One of the findings of the retouching lable in the underpass of the MétroStation.

Image 4: One of the findings of the retouching lable in the underpass of the MétroStation.

Since this analysis was made several months after the implementation of the new legislation, this raises the question whether the corresponding posters with retouching information are to be found deliberately in places where large crowds under time pressure pass, so that the observation time and thus the detection of the hint should be kept low.

Contrary to the rules, google.fr, the French version of the Google search engine, could only find the counterparts of the ads without retouching.

 

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