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Tag : psychology

15 Jul 2019
Magazine page with Photographie retouchée including model with clothing, handbag (Hermes)

Advertising with and for women?

Presence of advertising Media are everywhere: They reinforce values, offer models of behavior, shape role models — they make us think about different topics, they evoke emotions, we learn from them, we identify with them. They become co-designers and orientation aids at the same time (Jäckel et al., 2009, pp. 7-8, Gläßel, 2010, p. 13). That does not sound problematic at first. But what if this leads to unconscious processes and influence that we can not escape, that we can not control? […]