Credits
Client: HUM Nutrition, ig @humnutrition
Photographer: Alex Kapustin, ig @alexkphoto
Product Stylist: Dana Kapustin, ig @danakapustin
@rebel_brand_management @rigstudiola
Postproduction: MK Retouching - Mareike Keicher, ig @mareikekeicher
It aimed to improve the visual representation of premium ingredients through meticulous retouching, ensuring they appear at their most pristine and enticing, and to rebuild the labels for the associated products with their new branding to reflect a unique and cohesive brand identity.