No right-click allowed. © Mareike Keicher

HUM Naturals

  • Beauty Naturals 1
  • Beauty Naturals 2
  • Beauty Naturals 3
  • Beauty Naturals 4

Credits

Client: HUM Nutrition, ig @humnutrition
Photographer: Alex Kapustin, ig @alexkphoto
Product Stylist: Dana Kapustin, ig @danakapustin
@rebel_brand_management @rigstudiola

Postproduction: MK Retouching - Mareike Keicher, ig @mareikekeicher

It aimed to improve the visual representation of premium ingredients through meticulous retouching, ensuring they appear at their most pristine and enticing, and to rebuild the labels for the associated products with their new branding to reflect a unique and cohesive brand identity.