Almost everyone of us is seeking a change of one kind or another. Being thinner, firmer, smoother, better trained or simply a different look — beauty is at its peak. Photographers and retouchers apply this analogously to the digital image: A flawless appearance of the image becomes the goal. The discrepancy between the beauty of the recipient and the medially ideal of advertising is increasingly emphasized by retouching. When does retouching starts? The question of where exactly image manipulation starts is […]
MK Retouching investigated different Vogue Paris on retouching lables in 2019 after her first investigation in 2018. Here you can read about the latest developments and possible forecasts. It is recommended to read the general legal context and first study from 2018 first to understand the overall context. In the last study it could be determined that the advertisements do not change depending on the magazine. Therefore, this time only Vogue Paris was chosen as the magazine that had the […]
Presence of advertising Media are everywhere: They reinforce values, offer models of behavior, shape role models — they make us think about different topics, they evoke emotions, we learn from them, we identify with them. They become co-designers and orientation aids at the same time (Jäckel et al., 2009, pp. 7-8, Gläßel, 2010, p. 13). That does not sound problematic at first. But what if this leads to unconscious processes and influence that we can not escape, that we can not control? […]
MK Retouching investigated popular fashion magazines on retouching lables in a research in Paris. These were then sorted and evaluated according to their appearance. To visit Paris is unavoidable, as the access to resources in Germany is very limited. For this purpose, various editions of the following different magazines (french edition) were examined several times. Vogue Paris (No. 981, October 2017) Vogue Paris (No. 982, November 2017) Vogue Paris (No. 983, December 2017) Vogue Paris (No. 984, February 2018) Vogue […]
Presence of the retouching lable in public How to deal with an avoidable retouching lable in public? Through a 3-day stay (15.02.2018 – 17.02.2018) for orientation and material procurement in Paris, MK Retouching was able to get an idea of the current distribution of the retouching lable “Photographie retouchée” in public places. Overall, it was noticeable that very few advertising posters with the hint of retouching were to be found in the streets of Paris. Even in the expensive department store […]
Background to the adoption of legal measures In France, studies have come to the following conclusion: Worrying developments regarding women, such as the increase in eating disorders, are probably due to the medially widespread and their though slimming norms. France sought a way to protect its population from unattainable, unrealistic body images and to avoid anorexia (anorexia) among adolescents. This resulted in the restrictive decree “2017-738”, which came into force on 1st October, 2017. Advertising bans and restrictions But what […]