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Tag : adverts

10 Jun 2019
Magazine page - Special Collection Gigi Hadid for Vogue eyewear - with retouching lable

Warning signs for adverts: The French retouching lable “Photographie retouchée”

Background to the adoption of legal measures In France, studies have come to the following conclusion: Worrying developments regarding women, such as the increase in eating disorders, are probably due to the medially widespread and their though slimming norms. France sought a way to protect its population from unattainable, unrealistic body images and to avoid anorexia (anorexia) among adolescents. This resulted in the restrictive decree “2017-738”, which came into force on 1st October, 2017. Advertising bans and restrictions But what […]

25 May 2019
Metro station advertising with retouching lable for Galeries Lafayette - Printemps - Été Collection Paris

Retouching lable “Photographie retouchée” – A tour through France

Presence of the retouching lable in public How to deal with an avoidable retouching lable in public? Through a 3-day stay (15.02.2018 – 17.02.2018) for orientation and material procurement in Paris, MK Retouching was able to get an idea of ​​the current distribution of the retouching lable “Photographie retouchée” in public places. Overall, it was noticeable that very few advertising posters with the hint of retouching were to be found  in the streets of Paris. Even in the expensive department store […]